Profile

Shahissta helps organisations create and implement revenue acceleration strategies that deliver operational efficiencies and enable marketing and sales alignment to drive new business. A result oriented, innovative and entrepreneurial leader, Shahissta specialises in helping organisations resolve business challenges, driving transformation and growth. Her extensive experience of helping start-ups equips Shahissta with a unique perspective in supporting organisations to enter new markets, product development, operation and team improvement. A natural team player with an open and relaxed approach Shahissta builds excellent relationships at senior management and cross functional teams. Click here for LinkedIn profile.

Sample Projects

Product, Brand and Market Development: Devised and managed the strategy delivering key opportunities across Health, Leisure and Automotive for an engineering client developing an innovative thermo-plastic. Key win, a luxury automotive manufacturer, 140 units – revenue value of £14million. Initiated discussions with investors for R&D funding.

Market Analysis and Development: Created and managed the strategy to promote General Data Protection, GDPR and Cyber Security Services. Achieved 8% opportunity conversion, targeting board members across a sample size of 100 FTSE 250 organisations within Finance, Airlines, Telecoms, Leisure and Energy. Rebranded GDPR as a commercial value add proposition.

Regional Growth: Returned UK region for Microfocus (Netmanage) to profitability. Aligned cross functional teams and accelerated sales growth through targeted product awareness and client retention strategies, increasing growth by 55%. Key wins Citigroup, Barclays, Vodafone and GSK. Received Outstanding Achievement award.

Operational Efficiency: Developed a self-service model and moved 50% of the sales activity online, significantly reduced sales operational costs and delivered a 100% customer retention for a mobile app vendor.

Market Entry: Created and managed market a penetration strategy and delivered key wins Last Minute.com and Thomas Cook in six months for USA based SEO vendor.

Employment History

2017-Current Consultant, The Consultancy Company
2008-2017 Marketing Consultant
2007-2008 Country Manager, UK, Corizon Ltd
2006-2007 Country Manager, UK Microfocus
2001-2006 Marketing Director, Bluespace Ltd
2000-2001 Sales Manager, UK, eForce Inc
1999-2000 Industry Manager, Kewill Systems Ltd
1997-1999 Sales Manager, UK & Benelux, IBM
1990-1997 Territory Manager, Germany, Tarantella

Qualifications

CIM Certificate: Marketing; Sales Negotiation
Marketing Management, BA, Leeds Metropolitan University