March 1st, 2018
Shahissta helps organisations create and implement revenue acceleration strategies that deliver operational efficiencies and enable marketing and sales alignment to drive new business. A result oriented, innovative and entrepreneurial leader, Shahissta specialises in helping organisations resolve business challenges, driving transformation and growth. Her extensive experience of helping start-ups equips Shahissta with a unique perspective in supporting organisations to enter new markets, product development, operation and team improvement. A natural team player with an open and relaxed approach Shahissta builds excellent relationships at senior management and cross functional teams. Click here for LinkedIn profile.
Product, Brand and Market Development: Devised and managed the strategy delivering key opportunities across Health, Leisure and Automotive for an engineering client developing an innovative thermo-plastic. Key win, a luxury automotive manufacturer, 140 units – revenue value of £14million. Initiated discussions with investors for R&D funding.
Market Analysis and Development: Created and managed the strategy to promote General Data Protection, GDPR and Cyber Security Services. Achieved 8% opportunity conversion, targeting board members across a sample size of 100 FTSE 250 organisations within Finance, Airlines, Telecoms, Leisure and Energy. Rebranded GDPR as a commercial value add proposition.
Regional Growth: Returned UK region for Microfocus (Netmanage) to profitability. Aligned cross functional teams and accelerated sales growth through targeted product awareness and client retention strategies, increasing growth by 55%. Key wins Citigroup, Barclays, Vodafone and GSK. Received Outstanding Achievement award.
Operational Efficiency: Developed a self-service model and moved 50% of the sales activity online, significantly reduced sales operational costs and delivered a 100% customer retention for a mobile app vendor.
Market Entry: Created and managed market a penetration strategy and delivered key wins Last Minute.com and Thomas Cook in six months for USA based SEO vendor.
2017-Current Consultant, The Consultancy Company
2008-2017 Marketing Consultant
2007-2008 Country Manager, UK, Corizon Ltd
2006-2007 Country Manager, UK Microfocus
2001-2006 Marketing Director, Bluespace Ltd
2000-2001 Sales Manager, UK, eForce Inc
1999-2000 Industry Manager, Kewill Systems Ltd
1997-1999 Sales Manager, UK & Benelux, IBM
1990-1997 Territory Manager, Germany, Tarantella
CIM Certificate: Marketing; Sales Negotiation
Marketing Management, BA, Leeds Metropolitan University