July 14th, 2016
Mark is a pragmatic strategist with extensive experience in marketing, technical and financial disciplines. Experienced at developing and implementing solutions for complex, strategic business issues, such as unbiased business portfolio reviews and rationalisation, and developing growth strategies for stalled businesses. Builds excellent relationships with customers and businesses globally and an effective communicator and influencer at all levels and with any size of audience. Mark has experience of civil aerospace, defence aerospace, and civil nuclear industries.
Business Integration: Integrated 5 separate inspection, data analytic and supply chain management businesses through the creation of a unifying strategy and vision. Produced a situational analysis for the integrated business, created objectives for the strategy to deliver, and established and implemented programmes of work against those objectives, achieving a 300% revenue growth within 5 years.
Marketing Segmentation: Built a customer segmentation model from first principles for a £4.3bn division of a large multinational, allowing a better understanding and targeting of the customer base. Created different marketing messages and aftermarket propositions for each segment. Trained and supported a global Sales team in the use of segmentation to better know and target customers, resulting in a 10-15% improvement in margins.
New products Introduction: Launched 4 branded aftermarket service products to maximise profitability. Each tailored to offer clients choice as their requirements change across the product lifecycle. Grew aftermarket penetration by 15% and margin by 10%.
Service quality and process improvement: Turned around a disjointed and ambiguous sales and delivery supply chain for aftermarket service offerings by deploying a service quality model to close gaps in understanding, processes and management expectations. Reduced cost of service delivery by 20% whilst improving customer response times by 20%, and removed internal barriers and increased communication thus solving long standing internal trust issues.
2017-Current Consultant, The Consultancy Company
2015-2016 Business Development Executive, Civil Nuclear, Rolls-Royce plc
2003-2015 Head of Marketing, Civil Aerospace, Rolls-Royce plc
1999-2003 Strategy Executive, Procurement, Rolls-Royce plc
1997-1999 Commercial Manager, Aftermarket, Rolls-Royce plc
BEng (Hons) in Aeronautical Engineering