March 1st, 2018
Anoush is an experienced executive leader with a strong track record of achievements in a career spent working globally for a Fortune 500 company. He has deep strategic and operational management experience and insight in deploying successful customer engagement strategies. He acquired these skills over 27 years and was responsible for managing enterprise sales, product & services marketing, as well as business innovation within the hardware, software, & services sectors across EMEA & North American markets. Click for LinkedIn profile.
New Business Innovation and Development: Built an entirely new global marketing communication practice and service offering focused on “Customer Experience & Engagement Management” to drive new sales growth in the digital / on-line customer communication markets. Created the strategies needed to build a comprehensive deployment plan for regional sales & service delivery.
Business and Marketing Strategy: Revamped & simplified an entire cross media software product group to drive growth in the enterprise market space. Grew sales for the new line of products by 50%+ in year 1 and over 75% in year 2. Also implemented a “SaaS” software strategy for a new “Campaign Automation” capability targeted for Digital marketing agencies and print service providers. Over three years this line of business became the highest growth area to overall sales.
Sales Strategy: Managed one of the largest professional direct sales forces in the UK & Ireland. Developed and implemented various “Go to Market” strategies for both direct sales as well as creating new indirect channels business models & resellers. Grew the Indirect business to over $35m per annum in just over 4 years, where the business accounted for over 30% of the sales revenue.
Business turnaround: Turned around a declining $1bn mature print managed services business by securing new contract signings as well as achieving business signings growth of over 25%+ over 2 years.
2018-Current Consultant, The Consultancy Company
2015-2017 Senior Vice President, Xerox – Customer Experience Business Group
2012-2015 Director and Vice President, Global Operations for XMPie Inc.
2009-2012 Director New Business Innovation and Development, Xerox
2002-2009 Country General Manager, Production Group, Xerox
1999-2002 Marketing and Operations Director, Xerox
Vice President Programme – Centre for Creative Leaders
Executive Management Seminar – INSEAD, Paris
University Brighton BA (Hons) in Business Finance & Marketing
Diploma in Marketing Management – CIM